Beautiful boss Yahoo: Internet More Without Ads - More recently Yahoo CEO Marissa Mayer, reacts to the ad blocking issues with an application. For Mayer, it makes the advertising content on the internet is becoming more alive.
"I believe the Internet (without advertising) will make the user experience is becoming less. Personally, I think (the Internet without the ads) a mistake," Mayer said current keynote session at the annual conference of the Interactive Advertising Bureau, reported by the website Business Insider, Wednesday (30 / 9/2015).
The presence of software (software) to block ads on the web seemed to trigger the reaction of Internet companies, like Yahoo. Moreover, some time ago Apple has just introduced an application to block ads on the mobile Safari browser for iOS 9.
Ad blockers such function does not run ads that appear. That is, it will become a threat to the company's digital media. Mayer also considered, internet users actually enjoy the presence of advertisements and has a crucial role for the development of the Internet.
"It's important to maintain the ecosystem. Therefore, we must make sure to create a business model that is right. I think (the ads) will make the Internet better," he said.
As with other online sites, Yahoo's business models are more open to advertising than similar services, including online video and online news sites.
Nevertheless, Yahoo believes online advertising to grow, especially with the increasing number of support features which has an option out and let advertisers track their movements online.
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